Your Sinus Surgery, Now Streaming
Is this the future of medical procedures? Indiana’s Elkhart General Hospital broke new ground in social media last week by live-tweeting a sinus surgery procedure. Here’s the unexpected part: What could have been little more than a stunt turned out to be a fairly well-managed and informative presentation.
The patient in question was, of course, fully on board with the process, and her family members seem to have been active participants. One of the highlights of the process was the use of graphics throughout; the procedure in question, balloon sinuplasty, has become a sensation in otolaryngology, and it comes with a number of publicly available slides.
Live followers on Twitter were treated to live images as well, including a number of nice pictures that could help to demystify what sinus surgeons such as myself do every day in the office and O.R. And the entire procedure finished up on a positive note:
If you’d like to pursue balloon sinuplasty in Beverly Hills or anywhere in the Southland, please contact my sinus surgery practice here today.