Tag Archives: marketing

21

Jul

Claritin or Candy?

Published: July 21, 2012

Quick: take a look at the picture to right. Is it a toy or a candy? Give up? It was a trick question, of course: the product in question is Loratadine 5 mg tablets, also known as Children’s Claritin. And therein lies the problem. Merck and DreamWorks got into some deep water last month for … Continue reading Claritin or Candy? →

View More >>